Making a Marketing Funnel Using Digital Marketing Cincinnati

Looking for tips on making a marketing funnel?

Currently, most companies are relying heavily on the internet in marketing their business. Since social media websites became popular, people are spending more time on the internet than they did a few years ago.

With that said, companies are taking advantage of the internet. It gives them the boost they needed. Your company is missing a lot if you’re still not using the internet to market your business.

In this article, we will talk about digital marketing Cincinnati. I will help you make a marketing funnel that will turn traffic into leads.


What to Know About Digital Marketing Cincinnati

If your business lacks exposure and leads, then you need to get help from a digital marketing company. However, you can still do it without their help. You only need to have knowledge of what you need to do and you’re good to go.

With that said, let’s start our blog with ‘what is digital marketing’?


What is Digital Marketing?

Digital marketing is the term used for marketing a business on the internet. Any company can use it to gain the boost they need.

Business will rely on the internet to reach its target customers. Marketing a business online will heavily use Google search, social media, and email. With that said, a company that’s using digital marketing Cincinnati will use the following:

  • Your website,
  • Blog posts,
  • Ebooks and whitepapers,
  • Infographics,
  • Interactive tools,
  • Social media channels, (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage, (PR, social media, and reviews)
  • Online brochures and lookbooks, and
  • Branding assets. (logos, fonts, etc.)

Digital marketing will do extensive digital advertising, email marketing, and giving online brochures. But to make the digital marketing more effective, a marketing funnel is needed.

What is Marketing Funnel?

Marketing funnel simply means a marketing system. It discusses the process of converting traffic into leads.  An effective marketing funnel will turn customers into repeat buyers.

Businesses are using marketing funnel before digital marketing even exists. However, once social websites and email became famous, marketing funnel became easier to build.

Just like an ordinary funnel, your business’ marketing funnel will collect “stuff” make it easier to go into a “container”. This means that the marketing funnel will collect traffic or website visitors then pour them into your marketing machine.

Technically, the idea of marketing funnel is from the classic marketing concept of AIDA or Attention, Interest, Desire, and Action.

Digital Marketing Works in Every Business

Digital marketing Cincinnati will work in every business. But regardless of the nature of your company, digital marketing still needs careful planning.  With that said, never copy an existing digital marketing plan.

A company must have a digital marketing plan that’s made specifically based on its operations. The same thing goes in making a marketing funnel. The marketing of your business needs to be based on your operations.

Tips for Making a Marketing Funnel

Having a marketing funnel will improve a business’ digital marketing. It will greatly improve a business’ traffic that turns into leads.

Most business’ marketing funnels are made strategically to encourage internet users to visit their website and eventually make a purchase.

If you have no experience in making a marketing funnel, take a look at these tips. Know Your Target Audience:

Make an effective lead magnet – This will be displayed to your target audience. It can be a pdf, ebook, report, video training, or video training series. Your lead magnet will act as a bribe to make your audience give their email addresses. Also, lead magnets are made to generate leads.

To give you more information about lead magnets, check this Lead Magnet Ideas | How To Create A Lead Magnet  

Build a capture page – After the lead magnet, your visitor will then redirect your capture page. This page must have a wow factor or solves the problem of your website visitor. Your goal in making a landing page should have a “hook” and it should state benefits.

To help you make an effective capture page, check these key tips to how to make a lead capture page.

Make an email marketing series – This is an important part of every marketing funnel because this will the attention of your target audience. Keep in mind that not every visitor is interested in your product.

Your email should tell your target who you are, what you do, how are your company different from others, and what they should do next. Make your email marketing series effective by following the tips in this  blog post.  

Create content – You need an engaging content to differentiate your website from your competitors.

Having an interesting content will make your visitors come back to your website. It will also give you more traffic and leads.

The goal of your content should make your visitors click your links and help them find the topics that they are interested in.

Final Thoughts on What to Know About Digital Marketing Cincinnati

In this blog post, we talked about digital marketing Cincinnati. The term digital marketing means marketing a business online. Many businesses are currently relying on this to reach their target audience.

But to make a digital marketing more effective, a business must use a marketing funnel. This is the process of getting the attention of your target audience and turn traffic into leads. Several tips are given in this blog about making an effective marketing funnel.

While making a marketing funnel, make sure it has:

  • Lead magnet,
  • Capture page,
  • Email marketing series, and
  • Content.


If you have questions regarding digital marketing Cincinnati, feel free to contact Mike Marko of IM Consultant Services.